
We found that our psychological bias against people and things we consider ugly is tied up in a built-in human response that’s designed to alert us to objects that may contain potentially harmful diseases. Picture: Shutterstockīut our research – a series of five studies published in Social Psychological and Personality Science – has uncovered a hard truth. Some endangered animals considered ugly, like the aye-aye, don’t attract as much conservation funding. Instead, we assess their character based on their personality, actions and words.Īdages like ‘beauty is only skin deep’ and ‘don’t judge a book by its cover’ have also evolved over generations to highlight the need to look beyond appearance.

Most of us like to think that we don’t judge people on their looks.
